Rolling out a New Corporate Identity
There's more to some jobs than meets the eye. In tandem with our client Workplace Creations, Signcraft was tasked with providing signage services for UK construction company Osborne. The company recently rolled out a corporate identity change. This included new offices fit-outs and various other signage.
The new branding is a major step for Osborne construction in terms of applying the changes throughout the company. Retaining basic elements of their previous branding, the new design is bold and innovative. The distinct corporate logo uses a difficult-to-reproduce cerise-based colour which has proven virtually impossible to match in a spray paint or powder coated format. As a result of many trials and experiments by the Signcraft team, we triumphed! We digitally printed the colour directly on to vehicle wrapping vinyl, using our Swiss Q UV flatbed printer. The signage was then coated with the printed vinyl media to a achieve a perfect match and a high quality finish.
Signcraft has also contributed to creating the design and production of site hoardings for Osborne Construction. The signage was prominent at London's Waterloo Station where the hoardings which were printed with the construction company's new branding. For several weeks, it was on show to the commuting public.
Day & Night Signage for Bedford Retail Centre
We upgraded the signage of St John’s shopping centre in Bedford, comprising mainly of large format flex face illuminated signs. The upgrade project was led by Signcraft's Jason Hunt. It posed a logistical challenge, as the signage needed to be installed in line with the main contractor's timetable. Contractors had to comply with agreed work restrictions to keep local residents happy therefore we had very little 'wiggle room'. With only a small window of activity available each day for our team to deliver as promised, everyone had to be at their most efficient.
When completed, the impact of the new retail signage was significant. All signage was installed at a uniformly consistent height and was easy to see from passing traffic on the road.
Shop Fascias and Retail Signage: RSPCA
The growth of convenient drive-to retail outlets and a number of other factors, including the fast-growing trend of internet shopping, have resulted in closures along many high streets. In many cases, this has given rise to the number of charity outlets competing for patronage.
Clear branding. Instantly recognisable signage is the first step to attracting supporters and potential buyers to wander over to the shop window and - hopefully - enter through the door. The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is determined to raise its profile and its share of people’s generosity.
Signcraft was engaged by the RSPCA to install a number of shop fascias for their retail outlets, with a view to capturing the public's attention. Each organisation needs to maximise its reach. Fresh new signage helps draw attention to the products on offer and promote the charity's good work. Additional footfall resulting in additional income will enable the charity to do more.